Tencent Challenges ByteDance’s Dominance in Short Video Platforms

• Tencent, a Chinese multinational and entertainment company, is challenging ByteDance’s dominance in the short video platform with its own TikTok.
• Tencent has created a team of content creators to launch its own version of TikTok, which is already available in the Chinese market.
• Tencent is promoting its app’s short-video platform through events such as live-streamed concerts featuring the Backstreet Boys, Westlife, and Taiwan’s Jay Chou.

Tencent Holdings, a Chinese multinational and entertainment company, is making a push to challenge ByteDance’s dominance in the short video platform market with its own version of TikTok. The tech giant has created a team of content creators to launch its own TikTok, which is already available in the Chinese market.

To further promote its app’s short-video platform, Tencent has hosted online concerts featuring the likes of the Backstreet Boys, Westlife, and Taiwan’s Jay Chou. Last year’s summer concert featured the Backstreet Boys performing on a stage in Pennsylvania, and with 44 million views across different locations tuning in to be entertained, the event was undoubtedly a success.

In addition to the online concerts, Tencent is also connecting its products with Channels in order to help creators stream their content. This is a great way for Tencent to gain more users and challenge ByteDance’s dominance in the short video platform market.

Tencent is also investing in content creators in order to make its version of TikTok more attractive. The company has been offering financial support to content creators and has also been creating more partnerships with major musicians, actors, and other celebrities in order to promote its version of TikTok.

Tencent is hoping that its efforts to challenge ByteDance’s dominance in the short video platform market will pay off. With its own version of TikTok, the company is hoping to gain more users and eventually become the leading brand in the market. Only time will tell if Tencent’s efforts will be successful.